If you've found your way here, welcome to sicario.media — the home of SicarioRides, properly built and live for the 2026 season.
I want to be straight with you about why this exists. Instagram is great for reach — 800,000 people a month see the content, and that's something I'm genuinely proud of building from nothing. But Instagram isn't yours. The algorithm changes, the platform changes, and at some point you realise that building everything on someone else's land isn't a long-term plan.
This site is the foundation. A place that's mine, that sponsors can land on and actually understand what they're investing in, that riders can come to and feel like they're part of something, and that gives the platform somewhere real to live beyond a scroll.
THE 2026 SEASON
This year I'm competing in Supertwins and Club 600 — two classes, two bikes worth of preparation, two sets of entry fees, tyres, travel and everything that comes with it. The content documents all of it honestly, the good sessions and the bad ones.
The goal isn't to pretend I'm a factory team. The goal is to keep improving every round, build the platform authentically alongside it, and eventually make the racing sustainable through the brand rather than just personal sacrifice.
That's where sponsors and the Sicario Club come in. If you're a brand who wants to reach real riders — not passive scrollers, but people who actually ride and actually care — this is the right place. And if you're a rider who wants to be part of the season, the Club is exactly that.
WHAT'S ON THE SITE
Beyond this blog there's a full sponsor deck and enquiry form for brands, a Sicario Club with three membership tiers (from £14 — yes, that's deliberate, it's #414), a track day kit guide that's been one of the most shared pieces of content I've made, and an SR Media section for anyone interested in content creation or brand work.
The shop is coming. Custom grips are in development. And the blog will be updated properly after every round — race reports, honest breakdowns, the stuff that doesn't make the Instagram reel.
Glad you're here. Now go look at the rest of it.