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AIM OF
THE GAME

Ben in the paddock

"Get off the road. Get on the track. That's where it matters."

WHY I
DO THIS

This isn't just about going fast. It's about building something real — a community of riders who actually push themselves in the right environment.

I got into bikes the same way a lot of people do — riding on the road, feeling the urge to push harder, going faster than I probably should have. I know what that feels like. I also know how it ends for some people.

The track changed everything for me. It gave the speed somewhere to go. Structure, safety, progression — you learn more about riding in one track day than you do in years on the road. That's not an opinion, that's just the reality.

So everything I do — the content, the racing, the community — it all points in the same direction. Get riders onto the circuit. Help them develop real skills. Make motorsport feel accessible to people who think it's out of reach.

The platform grew because people connected with that honesty. I don't pretend I'm a professional. I'm an amateur who sacrifices comfort for tyre funds and documents every bit of it. And apparently 800,000 people a month find that worth watching.

The Sicario Club, the sponsors, the content — it all exists to keep me on the grid and keep pushing that message. The aim of the game is simple: more laps, more riders, more progress.

THE THREE
PRINCIPLES

01

Authenticity

No filters, no fake lifestyle. What you see is what it actually costs to go racing as a 21-year-old with no factory backing. That's what people connect with.

02

Progression

Always improving. On the bike, off the bike, as a creator, as a racer. Every season needs to be better than the last — there's no point otherwise.

03

Community

The riding community is one of the best there is — when it's looked after properly. I want to be part of growing it in the right direction.

JOIN THE CLUB

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